ケージ 5

(Cage5)

Cracked concrete, bloody knees, and brain-drilling sneaker squeaks are trade-offs we make to play the best version of football.

 ケージ 5 (Cage 5) is a breeding ground for ingenuity, mischief, and the world's most beloved game. With it's visual nod to Japan's Bosozuko car culture, it blasts through traditional country club-esque rec centers.

Originally inspired by Nike's beloved 2002 The Cage commercial, Cage 5 also connects with a Latin American colloquialism. La Cinco (The Five) is a common nickname for a standard-sized #5 soccer ball. 

Creative Direction, Art Direction, Design, Video Editing: Rodolfo Claros Berlioz

Logo

In sports, you find your family. And a family comes with a badge we're meant to placard, worship, and defend.

The stocky rectangular ratio allows the brand to seep into countless merchandising products. It borrows from the solid strokes of the katakana and stretches to adapt to the unique flow of that alphabet.

Yuki the Crow

Based on the 3-legged crow firmly perched inside the Japanese Football Association logo.

Daring, bold, and with a glint of mischief.