SQL Learning Course

 A series of video-led courses with practical, hands-on, real-world examples to build a solid foundation in SQL and boost people's confidence in working with data.

Art Direction:  Rodolfo Claros Berlioz

Graphic Designers:  Rodolfo Claros Berlioz and Heber Lopez

Motion Graphic Artist:  Ilia Lepeshkin

Video Editors:  Sarah Gonyea and Zach Roth

Meet our product

Approach & design

Our goal was to enhance the appeal of foundational data analytics learning and give that premium-quality feel to a free course.

Once people took the course we could build a solid bedrock of trust in top-of-funnel audiences. And with that, guarantee micro-conversions that would lead to an increase in our Open Enrollment numbers.

Visual identity

The jade-green hue connects back to the green accent color seen in cathode ray tube monitors. A nod to the thriving age of technological evolution. 

Through subtle gradients and concentric waves, we present a sleek and professional visual identity that pushes away the institutional and stale UI/UX often seen in comp-sci programs.

With the subtle gradient we managed to create a frame that complimented Warren's charisma and outstanding teaching skills. 

Icons

To create a pleasant contrast with the other visual elements, we used the standard monoline icons we were developing for our brand evolution.