In an attempt to increase traffic to our Web Development program page and gain micro-conversions, C-Suite and our Marketing Director chose to create a small scavenger hunt.

For The [Dev]tectives we aimed to create the visual opposite of a Noir theme. White backgrounds and clean lines had to be prominent, not only as a reflection of our site and guidelines but as an alternative take on the dark "Hero's Journey" scavenger hunt trope.

The campaign resulted in 32% growth in the Web Development page's quarterly visitors and a 13.7% increase in our Web Development Bootcamp applications.

Art Direction: Rodolfo Claros Berlioz

Design: Rodolfo Claros Berlioz

Copywriting: Alana Walker

Motion Graphics: Rodolfo Claros Berlioz

Our campaign consisted a few targeted ads on social media, an three-pronged email blast for everybody who signed up, and three Weekly Winner posts that received a signifcant amount of engagement.