Creative Direction: Alana Walker and Rodolfo Claros Berlioz    •    Art Direction: Rodolfo Claros Berlioz    •   Copy Writer: Alana Walker   •   Graphic Designer + Video Editor: Rodolfo Claros Berlioz    •   Web Designer: William Araujo

Our goal with this campaign was to hint at the excitement of a fresh start. With that in mind, Alana and I brainstormed an ideal way of introducing the concept. We wanted to avoid trite phrases often monopolized by superstores during this early Fall season. And in our brainstorming session, we concluded that:

• Our target demographic has experienced the technological frustrations of Windows Vista. And are familiar with the Ctrl+Alt+Delete keyboard combo.

• Lighthouse Labs offers career advisors who guide and help graduates long after they've completed our boot camps, therefore new opportunities are always within reach.

• Our industry relies on efficient and impactful keystrokes to create fully functional products and security.

The campaign was a resounding success with increased online engagement through social media links, a 25% increase in traffic on our site, and an increase of 42% in applications compared to September 2022.